Content layering using site architecture to improve seo
Many times, a site gets very voluminous and its ability to rank all right in
competitive markets decreases in part in so far as of the size of the site.
In this article I look out at a rate of about now to most effectively structure your site to get let down to adrvantage of this.
While we in the active know fact that fair is king, any more as many a time as with not than not it is a combination of fair and beautiful site structure which will ultimately help your pages rank.
I read out this good article on layering on the SEOmoz Blog http.
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Org/blogdetail.
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ID=789 and
while it does a dear job of explaining as what fair layering is, I feel it could be improved as late as a bit bit.
In fact the tactic outlined will be very beautiful in behalf of a thin to medium sized site, however I have as well found one more way to organize your site which can be any more beautiful if done properly.
I'm not saying it is guilty in any one way.
In the article, it explains about now you use layers to organize your site.
Now we're not talking at a guess CSS layering or anything like fact that.
According to the article, all alone can layer their site through the use of sub-folders.
It's any more of a site structure draw on a than anything.
By creating layers of sub-folders and then and there placing each and all related fair within fact that sub-folder you can layer your site to help specific sections of it rank higher.
This is a good way to organize a smaller site in so far as it
allows you to place topical pages confer with, and promote links within the pages to help improve overall positioning of these sections.
For example, if you sell widgets you could organize the sections on the part of some common element, such as with color.
(read out as well
Search Engine Optimization Kennewick ) it helps reduce the dilution factor as many a time as with not felt on the part of sites fact that attempt to range over multiple topics in a flat file structure.
That way your site could be.
Http.
Com/blue/page1.
//widgetts.
Html and each and all blue widget pages would get off into this sub-folder.
You'd then and there organize each and all other sub-folders in a similar style.
There would be a by far greater chance of blue widgets ranking highly in a structure like this.
Like I said, I think this is the same beautiful strategy in behalf of a smaller or medium site.
However, I feel fact that in behalf of larger sites there's an even any more beautiful way to organize your fair.
Through the use of sub-domains all alone could further organize this fair.
If all alone sold a larger variety of widgets as early as do not care wanted to organize them on the part of color then and there the structure of the site would be.
This would make it even ore relevant to look about queries and ore likely to rank.
Http.
//blue.
Com and each and all site fair relating to blue widgets would come out within this sub-domain.
Widgetts.
The reason I say sub-domains would be any more beautiful is in so far as look about engines tend to treat a sub-domain as with its own site.
In other words, a look about engine sees http.
Widgetts.
//blue.
Com and http.
//widgetts.
Keep in mind fact that such a strategy is of most of all benefit to larger sites.
Com as with essentially 2 different sites.
If you don't have a voluminous site, or don't foresee your site growing to become a voluminous site then and there I wouldn't recommend the sub-domain layering tactic.
This is in so far as, as with I've said, the look about engines will treat your sub-domain as with a unknown site.
Now, bring out your fair even any more competitive, how come not combine these two strategies – use a sub-domain and sub-folders give off you even any more control in site organization about as with complete as an even greater chance of ranking.
So if you've only got 10 or 15 or even 50 pages in your sub-domain, chances are it won't rank as with competitively as with it would have as with a sub-folder of a larger site.
This is in so far as the broader sub-domain can rank competitively in behalf of the broader terms while the sub-folder fair can rank competitively in behalf of the less broad, any more specific terms.
What you are doing on the part of combining the two strategies is getting any more bang in behalf of your buck.
Then, with some dear strategic interlinking you will feel way up to even further promote the broad areas of your site on the part of linking each and all your house pages to the pages above it.
This is in so far as you are covering any more area on the web, allowing your site to rank in behalf of both broad and specific terms.
While I'm not entirely dismissing the layered fair theory presented above, I am saying consider your situation.
If your site is a smaller site, on the part of each and all means use the layered fair approach.
Also remember fact that there could be multiple ways to organize the
same fair.
If it's larger then and there use the sub-domain approach.
For example, in addition to organizing your sub-domains or sub-folders on the part of color in the widget example, as well consider organizing them on the part of features.
This way, a chosen widget could be linked to from multiple related categories.
These new pages are desirable to help make up the sub-domains and navigation desirable to drive visitors to the single widget pages.
Not only fact that but then you've now bulked way up your site with a bunch of additional pages.
This type of multi-category linking is common among many voluminous sites.
One dear example is Ebay.
Then, within the categories the sub-folder structure is used to further segment the site.
It organizes its long auctions into sub-domains like antiques, art, autos and clothing.
In conclusion, if you've been looking in behalf of a way to most effectively organize your site while helping to improve rankings, consider these options.
Through the use of sub-folders, sub-domains or a combination of both you can effectively organize your site, segment your products and target searchers any more effectively.
